Rachel Welch

Brand Marketing Professional | Content Strategist | Digital & Social Media Specialist

Alliant Private Client
Marketing & Communications Specialist
2021 – Present

  • Led cross-company content and branding strategy for a major sponsorship opportunity to leverage minimal owned social media reach. Responsible for creating end-end content for internal and external audiences for two business divisions across multiple digital and social channels. Results included: increased brand visibility including: 3+ hours of mainstream media coverage, industry-leading engagement rate on LinkedIn (11%),18% increase in followers, 30+ top of funnel leads.

  • Pitched and led launch of the LinkedIn company page which exceeding growth targets by 33%. This included developing and executing a LinkedIn PPC advertising strategy aimed at increasing lead generation and brand awareness. Initial campaigns drove a 20% improvement in branded search results and 10% increase in MQLs.

  • Enhanced sales enablement tools beyond presentations to include digital and social media templates. Redesigned intranet to Improve accessibility and use of the material resulting in $1.2M in sales from top-of-funnel campaigns.

  • Collaborated with cross-functional teams and subject matter experts to understand consumer insights and market positioning to address declining CTRs on newsletter. Blending creative and analytic skills, redesigned newsletter layout and strategy to enhance and nurture and demand gen efforts. Results included: 8% reduction in bounces improving deliverability, 3% increase in CTR.

Think Dutchess Alliance for Business
Marketing & Communications Coordinator
2017 – 2021

  • Developed and executed integrated content strategies that elevated the organization’s visibility, both regionally and nationally, through social media, digital and email campaigns, event marketing and PR.

  • Pitched and executed a refresh of 20-year-old awards ceremony, adding keynote speakers and adjusting sponsorship packages, resulting in a 40% increase in attendance and a 25% increase in sponsorship revenue. Created and executed the first virtual awards event, which won recognition from the International Economic Development Council (IEDC).

  • Initiated and implemented a digital ambassador program that doubled Think Dutchess’s organic awareness, increased local engagement on social media, and doubled followers.

Aisle Society
Social Media Manager
2019 – 2021

  • Expanded Pinterest traffic from 2.4M to 5M views in three months by developing an optimized content strategy integrated with social campaigns and using keyword research.

  • Created and managed a content calendar to align social media efforts with Aisle Society’s broader brand marketing strategy, ensuring consistent engagement and growth. Results included: 5% increased website traffic and 10% increase in Instagram followers.

  • Secured nine media placements in top-tier bridal and lifestyle outlets, enhancing the brand’s presence in the bridal industry and attracting new customers.

Chamonix Bride
Managing Partner
2017 – 2019

  • Led a 2x year-over-year sales growth driven by blending elevated in-store experiences with targeted digital and social media marketing.

  • Implemented a PR-driven approach, securing nine media placements in top-tier bridal outlets to help position the shop as a go-to destination for local brides. Integrated this strategy with first-ever social media strategy to increase engagement and, most importantly, drive appointments.platforms like Instagram.

H&M
District Visual Manager
2000 – 2011

  • Progressively advanced from executing indoor and window displays to be responsible for teams of 30+ visual merchandisers across $30M+ in total volume. Trained visual merchandisers and managers on strategies to enhance store presentation, performance and sales.

  • Developed and implemented now company-wide training guides to improve team efficiency and consistency.

Education

  • Marist College

    • BA in Global and Professional Studies

    • Minor in Fashion Merchandising, Summa Cum Laude

  • Certifications: AMA Certified Digital Marketer, Eloqua Campaign Execution Expert

Technical Skills

  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest

  • CMS/CRM: WordPress, Salesforce, SharePoint

  • Email Marketing: Eloqua, Constant Contact

  • Project Management: Asana, Hootsuite, Sprout, Airtable

  • Analytics: Google Analytics, Social Media Analytics

  • Creative Tools: PhotoShop, InDesign, Illustrator, AfterEffects, Canva, Movavi, CapCut