Rachel Welch

Alliant Private Client
Marketing & Communications Specialist
2021 – Present

Directed communications across digital platforms including web, email, video and social media achieving $1.8M+ in sales
Optimized sales enablement tools to enhance value proposition leading to a 12% increase in closed-won deals.
Developed brand voice and messaging across internal and external collateral, creating scalable marketing templates and processes by collaborating with leadership and cross-functional teams.
Built comprehensive social media plan exceeding anticipated growth targets by 33%, doubling year-over-year follower growth, and maintaining industry leading engagement rates of 8% or more.
Managed website re-brand resulting in 30% increase in traffic and reduction in bounce rate.
Successfully led comprehensive social and digital media content plan for a major sponsorship opportunity securing 3+ hours major media coverage.
Developed lead-gen email campaign from paid social campaigns adding 20 new leads in first quarter.
Launched company’s first podcast coordinating end-to-end logistics from creative branding, messaging, coordinating SMEs, vendor management and launch.

Think Dutchess Alliance for Business
Marketing & Communications Coordinator
2017 – 2021

Created multi-award-winning content strategies leveraging relevant market insights to enhance value proposition and drive community engagement.
Developed and executed digital and social media editorial calendars, fostering local engagement and doubling organic traffic with a strategic brand ambassador campaign.
Collaborated with agency to integrate PR strategy securing 30+ media placements enhancing visibility.
Managed event logistics and implemented marketing strategies to strengthen partnerships, increasing year-over-year donations more than 10%, and amplifying brand awareness on social media.

Aisle Society
Social Media Manager
2019 – 2021

Increased Pinterest traffic from 2.4M to 5M views leading to 10% increase in Instagram followers and 5% increase in web traffic.
Leveraged analytics to refine social media strategies achieving measurable growth across social and digital platforms.
Aligned content strategies with brand objectives through collaboration with cross-functional stakeholders.

Chamonix Bride
Managing Partner
2017 – 2019

Led a 2x year-over-year sales growth driven by blending elevated in-store experiences with targeted digital and social media marketing.
Implemented a PR-driven approach, securing nine media placements in top-tier bridal outlets to help position the shop as a go-to destination for local brides. Integrated this strategy with first-ever social media strategy to increase engagement and, most importantly, drive appointments.platforms like Instagram.

H&M
District Visual Manager
2000 – 2011

Led and trained more than 100 merchandisers and management teams across $30M region ensuring brand consistency and operational excellence.
Developed and implemented training guides to improve cross-company team efficiency and consistency.
Introduced fixture inventory cost-savings initiative reducing fixture budget by 10%.

Marist College
- BA in Global and Professional Studies
- Minor in Fashion Merchandising, Summa Cum Laude
Certifications: AMA Certified Digital Marketer, Eloqua Campaign Execution Expert

Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest
CMS/CRM: WordPress, Salesforce, SharePoint
Email Marketing: Eloqua, Constant Contact
Project Management: Asana, Hootsuite, Sprout, Airtable
Analytics: Google Analytics, Social Media Analytics
Creative Tools: PhotoShop, InDesign, Illustrator, AfterEffects, Canva, Movavi, CapCut